Case Studies - TV Commercial

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Thanks for the great production Gerry. The client loves it and so much so that we are planning on re doing some of the images to work better with the music. Great work as usual.

To write and Produce a full sing TV commercial that was exciting and appealing to children, supporting the ISkoot product video and reflected current popular music trends

Chief TV briefly discussed with us the overall objectives of this production, sending copies of older commercials so that we could get a greater overview of their project requirements. Ozbozz also provided us with songs that were current chart toppers, in order to clarify the sound and the style of music they had in mind.

Three different styles of demo were written and forwarded for review and consideration. After Client feedback and suggestion, the compositions were edited. Once approved for final production, musicians and vocalists and artists were sourced for the jingle.

For this production, LaDeDa chose to use a live choir rather than pre purchased stock music in order to add texture and authenticity to the arrangement. Preferring to use talents and people from the local area where ever possible, LaDeDa chose children from a local school to feature on the track. Using local talent not only offers the chance for us to be involved in our community but it also gives opportunity to people of the local area.

The final production was completed, mastered and sent to Chief TV for the filming process.

Chief TV and the client were delighted with the final production. It was exactly what they were looking for and was a huge improvement on previous advertising productions.

The advert has been broadcast on a number of terrestrial and satellite TV channels.

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Cosmic Light Chief TV Advert for client OzBozz to sell childrens light up mp3 scooters Listen Now!

Copyright/credits Copyright Gerry Ryan LaDeDa Productions. Writing, Arranging, Production, Programming, Editing, Directing, Mixing and Mastering Gerry Ryan. Main Vocals Robert Ruddock. Additional Vocals Kids from Christchurch School. Recorded and Engineered by Mark Sturgess at Soundstation Studios UK.